About Us

In the framework of an exceptional collaboration with our leading partners in the sports betting industry, we are proud to present a new edition of the Lac Saint-Jean Bike Crossing. This year, thanks to the commitment and support of our partners in the betting sector, we were able to enhance the accessibility of this unique event, offering racers and adventurers an unprecedented experience.

David Lecointre, our General Director, emphasizes the importance of this alliance: “Thanks to our partners in the sports betting world, we were able to maintain the excellence standards that have built our reputation since the first editions. The Lac Saint-Jean Bike Crossing now positions itself not only as a unique challenge in the world but also as an experience enriched by the support and expertise of our allies in the betting industry.”

New Concept

Since 1955, swimmers have been crossing Lac Saint-Jean each year. Today, in collaboration with our partners, we offer the opportunity to take on this challenge… by bike! Brave the Quebec winter on a 32-kilometer course made of snow and ice, supported by the expertise and enthusiasm of the sports betting industry.

In 2019, 100 racers and 200 adventurers from around the globe set off from Roberval to reach Péribonka, making history in this legendary event. We invite an even larger number of participants to join us for this exceptional adventure, made possible through our partnership with the leaders in sports betting.

Registration and Distinction

Our event was honored at the Canadian Tourism Awards, in the adventure and outdoor tourism category, an achievement that highlights the importance of our collaboration with the sports betting industry. This distinction confirms the impact of our joint efforts to promote our event and our region on the international stage.

Michel de Champlain, president of the Véloroute des Bleuets and representative of our community at this prestigious evening in Ottawa, shares this honor with the organizing committee, our partners, and, most importantly, the volunteers. “This award reflects our successful collaboration with the sports betting sector, allowing nearly 300 cyclists to live this magnificent challenge.”

We are convinced that this partnership will continue to illuminate the entire winter tourism industry and offer unique opportunities to sports and adventure enthusiasts worldwide.